2016 F150
It probably did update, since it indicates 3.0.20204. There is no real visual difference from the previous version for Sync 3.0. If you were looking to upgrade to Sync 3.4, the Ford upgrade will not do that…
Did you update the maps?
You will need to upgrade the USB hub for CP.
Media Hub, CarPlay Compatible - 2015-2020 Ford/Lincoln - SYNC 3 - Ford / Information - CyanLabs Official Community